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July 2016

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The sense of imaginary in digital for fashion

In the era of ‘culture of images’ how can fashion imaginary find its value thanks to storytelling and be relevant in creating a state of mind. It has to be persuasive, to use objects and make them a message, a shape and a cultural frame.

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WeChat opens the doors to Chinese Consumers: how to engage them

WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 million active users. Chinese manage many different daily activities with it. It is not only a messaging APP, it is an all-in-one interface that it includes also social medias and b2c services.

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Fashion & Luxury Engagement Insights by Contactlab is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://www.fashion-insights.com