On February 2017 Balenciaga completely renewed its website, being inspired by “excel worksheets”, and for this reason extremely minimalist and simple. A decision that stirs debate, as their intention of clarity sacrifices the attention to imagery and aesthetic which represented the fashion world so far.
The new Digital Competitive Map 2017 show brands’ efforts to bridge the traditional rift between e-commerce and brick and mortar shops.
In our latest report we did a deep dive research about how 33 luxury and fashion brands perform on WeChat, with respect of Local Content on WeChat Post, Online Store on WeChat, and Style Advisor: WeChat Assistance. Here are some more examples we would like to share.
The retrospective ‘Manolo Blahnik: The Art of Shoes’ captures the essence of 45 years of work by one of the most influential figures in footwear. But it is also a way to raise awareness around a brand through culture and art.
One of the main advantages of shopping in the boutique is the real-time interaction. Customers’ decisions might be affected by people around them, from style to product information and so on. However, not all customers are being able to go to […]