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Digital strategy
Digital Competitive Map 2017

Contactlab just published the fifth edition of the Digital Competitive Map, covering the Web, Ecommerce, Digital Marketing and Socials capabilities of 32 Fashion & Luxury brands.

The evaluation structure has been significantly revised, and now includes 146 parameters.

Balenciaga new website Less Is More
Digital strategy Marketing insights
Balenciaga… Less is more?

On February 2017 Balenciaga completely renewed its website, being inspired by “excel worksheets”, and for this reason extremely minimalist and simple. A decision that stirs debate, as their intention of clarity sacrifices the attention to imagery and aesthetic which represented the fashion world so far.

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Fashion & Luxury Engagement Insights by Contactlab is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://www.fashion-insights.com