A new imaginary of beauty and female: powerful, strong, charismatic. Open your eyes with the new Kenzo video advertising by Spike Jones.
The study analyses the online purchase experience in the luxury market, revealing that many high-end designer brands could twice as much
“Digital Competitive Map 2016” shows improvements in global performance in the second semester of 2015 by over two third of the brands analysed.
On the 7th of July Fendi show “Legend and Fairytales” took place at the Trevi Fountain. A first-of-its-kind runway was set on the symbolic monument.
In the era of ‘culture of images’ how can fashion imaginary find its value thanks to storytelling and be relevant in creating a state of mind. It has to be persuasive, to use objects and make them a message, a shape and a cultural frame.
WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 million active users. Chinese manage many different daily activities with it. It is not only a messaging APP, it is an all-in-one interface that it includes also social medias and b2c services.
Talking about Fashion Personalization, everybody got pretty mad when Gucci launched the new DIY service in their Montenapoleone boutique.