Tod’s digital direct marketing campaigns: fashion association, fashion potential. When brands come together
Tod’s has allied with brands and celebs such as Ferrari, Saira Hunjan, Suki Waterhouse, Chrystal Soo Jung, to advertise its products via digital channels
Back in FW 14/15 Contactlab started monitoring the Made in declaration policy on web product pages for major Luxury Goods brands. What we know is that “Made in” transparency on web matters, especially in Asia and Russia, but not every brand declares which countries their dresses come from.
The Fifth edition of the Digital Competitive Map comes with a long list of insights for the world of Luxury Ecommerce, Digital Marketing and now with a broad view on the major Social media channels. The enriched number of fashion and luxury brands (now 32 compared to the previous edition), gives the possibility to read better the competitive playground and find the right niche that no one occupies yet, or to cover points that the others miss.
It all started a few years ago when Massimo Fubini and Marco Pozzi, respectively CEO and Senior Advisor of our company Contactlab, had the chance to experience and analyse how a Spanish luxury boutique dealt with their customers. By mapping […]
What about skincare when you think about luxury? La Prairie raised awareness on its premium brands creating a VIP lounge at contemporary art fair Art Basel.
Connect with Shopping Assistants in the Online Arena: Basic Customer Service and Style Advisory through Phone, Email and Chat.
Contactlab and Exane BNP Paribas continue to analyze how Fashion&Luxury brands perform online. This time we shift our focus to the Russian market after having tested the market in India, South Korea and China.