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July 2016


The sense of imaginary in digital for fashion

In the era of ‘culture of images’ how can fashion imaginary find its value thanks to storytelling and be relevant in creating a state of mind. It has to be persuasive, to use objects and make them a message, a shape and a cultural frame.


WeChat opens the doors to Chinese Consumers: how to engage them

WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 million active users. Chinese manage many different daily activities with it. It is not only a messaging APP, it is an all-in-one interface that it includes also social medias and b2c services.



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Fashion & Luxury Engagement Insights by Contactlab is licensed under a Creative Commons Attribution 4.0 International License.
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