Business of Fashion recently made a classification of the hottest brands and the top selling luxury products in the third quarter of 2017. Balenciaga displaced the leader Gucci and became the hottest brand in fashion.
Kering approach to sustainability: transparency, traceability, fabrics. An overview at the Chief Sustainability Officer during an interview at Web Summit.
Contactlab continues to analyze how fashion and luxury brands perform online: now it’s time for Paris after Milan in 2015, New York in 2016 and China in 2017.
Coltorti’s newsletters prove that less is more. Less wording, more imagery. Less content, more impact. The purpose is not to overwhelm the reader, but to convey a simple message inviting the customer to shop online. Coltorti is an international fashion […]
Tod’s digital direct marketing campaigns: fashion association, fashion potential. When brands come together
Tod’s has allied with brands and celebs such as Ferrari, Saira Hunjan, Suki Waterhouse, Chrystal Soo Jung, to advertise its products via digital channels
Back in FW 14/15 Contactlab started monitoring the Made in declaration policy on web product pages for major Luxury Goods brands. What we know is that “Made in” transparency on web matters, especially in Asia and Russia, but not every brand declares which countries their dresses come from.
The Fifth edition of the Digital Competitive Map comes with a long list of insights for the world of Luxury Ecommerce, Digital Marketing and now with a broad view on the major Social media channels. The enriched number of fashion and luxury brands (now 32 compared to the previous edition), gives the possibility to read better the competitive playground and find the right niche that no one occupies yet, or to cover points that the others miss.