Coltorti’s newsletters prove that less is more. Less wording, more imagery. Less content, more impact. The purpose is not to overwhelm the reader, but to convey a simple message inviting the customer to shop online. Coltorti is an international fashion […]
READ POST >It all started a few years ago when Massimo Fubini and Marco Pozzi, respectively CEO and Senior Advisor of our company Contactlab, had the chance to experience and analyse how a Spanish luxury boutique dealt with their customers. By mapping […]
READ POST >Connect with Shopping Assistants in the Online Arena: Basic Customer Service and Style Advisory through Phone, Email and Chat.
READ POST >In our latest report we did a deep dive research about how 33 luxury and fashion brands perform on WeChat, with respect of Local Content on WeChat Post, Online Store on WeChat, and Style Advisor: WeChat Assistance. Here are some more examples we would like to share.
READ POST >One of the main advantages of shopping in the boutique is the real-time interaction. Customers’ decisions might be affected by people around them, from style to product information and so on. However, not all customers are being able to go to […]
READ POST >There are no recent Fashion Insights tweets
