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Digital strategy


WeChat opens the doors to Chinese Consumers: how to engage them

WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 million active users. Chinese manage many different daily activities with it. It is not only a messaging APP, it is an all-in-one interface that it includes also social medias and b2c services.


The more segmented, the merrier and personal

It’s time now for marketers to exploit all the benefits of an advanced segmentation in the digital communication process with their audience. A must: it’s basic to receive a communication properly related to your gender with related images, but let’s […]



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Fashion & Luxury Engagement Insights by Contactlab is licensed under a Creative Commons Attribution 4.0 International License.
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