It all started a few years ago when Massimo Fubini and Marco Pozzi, respectively CEO and Senior Advisor of our company Contactlab, had the chance to experience and analyse how a Spanish luxury boutique dealt with their customers. By mapping […]
What about skincare when you think about luxury? La Prairie raised awareness on its premium brands creating a VIP lounge at contemporary art fair Art Basel.
Connect with Shopping Assistants in the Online Arena: Basic Customer Service and Style Advisory through Phone, Email and Chat.
Contactlab and Exane BNP Paribas continue to analyze how Fashion&Luxury brands perform online. This time we shift our focus to the Russian market after having tested the market in India, South Korea and China.
Digital Luxury Awards by Altagamma Contactlab: Burberry, Fendi, LVMH and Chanel best performer on Digital
Burberry, Louis Vuitton, Fendi and Chanel have been awarded as best performers on Digital, scored with the parameters of our Digital Competitive Map 2017.
Burberry results confirm expectations for a company in the middle of a major turnaround and repositioning
Burberry’s full year results reflect the difficult period of slow growth due to its efforts in rebuilding exclusivity, moving away from Premium segment. A comment from our Senior Analyst.
Contactlab just published the fifth edition of the Digital Competitive Map, covering the Web, Ecommerce, Digital Marketing and Socials capabilities of 32 Fashion & Luxury brands.
The evaluation structure has been significantly revised, and now includes 146 parameters.