One of the main advantages of shopping in the boutique is the real-time interaction. Customers’ decisions might be affected by people around them, from style to product information and so on. However, not all customers are being able to go to […]
Contactlab and Exane BNP Paribas continue to analyze how Fashion&Luxury brands perform online. This time we shift our focus to China after having tested the US (2016) and Italian (2015) markets
Online Chinese consumers expect to be engaged differently than in US and EU, a report by Contactlab and Exane BNP Paribas says. Chinese e-tailers perform well digitally, Europeans exceed on the physical side.
What’s up in the digital tech for fashion? Main trends seen on LuisaViaRoma Fashion&Technology Summit to turn into useful advice.