We interviewed Luca Solca, managing director of Exane BNP Paribas, about the importance for luxury of taking key decisions which affect every aspect of the supply chain.
The Digital Frontier 2016: Digital Luxury is turning Mainstream study, produced by customer engagement specialists Contactlab in conjunction with Exane BNP Paribas, revealed the influence of luxury online customers on total revenues.
It’s time now for marketers to exploit all the benefits of an advanced segmentation in the digital communication process with their audience. A must: it’s basic to receive a communication properly related to your gender with related images, but let’s […]
Instagram introduced new media buying functions, promoting advanced retargeting and content personalization. What’s going to happen next?
FemailFashionFinder’ s the new Daily Mail Online tool which can reveal us the brand of the items that fashion icons wear and where to buy them online. How does it work?