In the era of ‘culture of images’ how can fashion imaginary find its value thanks to storytelling and be relevant in creating a state of mind. It has to be persuasive, to use objects and make them a message, a shape and a cultural frame.
WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 million active users. Chinese manage many different daily activities with it. It is not only a messaging APP, it is an all-in-one interface that it includes also social medias and b2c services.
Talking about Fashion Personalization, everybody got pretty mad when Gucci launched the new DIY service in their Montenapoleone boutique.
Contactlab and Exane have just published a new research on the question of who actually buys luxury goods products and where they come from.
We interviewed Luca Solca, managing director of Exane BNP Paribas, about the importance for luxury of taking key decisions which affect every aspect of the supply chain.
The Digital Frontier 2016: Digital Luxury is turning Mainstream study, produced by customer engagement specialists Contactlab in conjunction with Exane BNP Paribas, revealed the influence of luxury online customers on total revenues.
It’s time now for marketers to exploit all the benefits of an advanced segmentation in the digital communication process with their audience. A must: it’s basic to receive a communication properly related to your gender with related images, but let’s […]