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Are Fashion and Luxury brands globalized enough?

The Fifth edition of the Digital Competitive Map comes with a long list of insights for the world of Luxury Ecommerce, Digital Marketing and now with a broad view on the major Social media channels. The enriched number of fashion and luxury brands (now 32 compared to the previous edition), gives the possibility to read better the competitive playground and find the right niche that no one occupies yet, or to cover points that the others miss.

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How to use WeChat to get your Chinese customers

In our latest report we did a deep dive research about how 33 luxury and fashion brands perform on WeChat, with respect of Local Content on WeChat Post, Online Store on WeChat, and Style Advisor: WeChat Assistance. Here are some more examples we would like to share.

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Fashion & Luxury Engagement Insights by Contactlab is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://www.fashion-insights.com