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Consumer Behaviors


WeChat opens the doors to Chinese Consumers: how to engage them

WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 million active users. Chinese manage many different daily activities with it. It is not only a messaging APP, it is an all-in-one interface that it includes also social medias and b2c services.


Shifting Competitive Scenario in Fashion Luxury

The last couple of years have shown a great change in the Fashion & Luxury Goods industry: Market growth is leveling in most geographies, including Far East Store addition is no more sufficient to drive growth given that primary shopping […]



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Fashion & Luxury Engagement Insights by Contactlab is licensed under a Creative Commons Attribution 4.0 International License.
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