In the era of ‘culture of images’ how can fashion imaginary find its value thanks to storytelling and be relevant in creating a state of mind. It has to be persuasive, to use objects and make them a message, a shape and a cultural frame.
READ POST >WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 million active users. Chinese manage many different daily activities with it. It is not only a messaging APP, it is an all-in-one interface that it includes also social medias and b2c services.
READ POST >There are no recent Fashion Insights tweets
