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Digital Competitive Map 2017

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Are Fashion and Luxury brands globalized enough?

The Fifth edition of the Digital Competitive Map comes with a long list of insights for the world of Luxury Ecommerce, Digital Marketing and now with a broad view on the major Social media channels. The enriched number of fashion and luxury brands (now 32 compared to the previous edition), gives the possibility to read better the competitive playground and find the right niche that no one occupies yet, or to cover points that the others miss.

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Digital Competitive Map 2017

Contactlab just published the fifth edition of the Digital Competitive Map, covering the Web, Ecommerce, Digital Marketing and Socials capabilities of 32 Fashion & Luxury brands.

The evaluation structure has been significantly revised, and now includes 146 parameters.

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Balenciaga… Less is more?

On February 2017 Balenciaga completely renewed its website, being inspired by “excel worksheets”, and for this reason extremely minimalist and simple. A decision that stirs debate, as their intention of clarity sacrifices the attention to imagery and aesthetic which represented the fashion world so far.

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Fashion & Luxury Engagement Insights by Contactlab is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://www.fashion-insights.com