Contactlab and Exane BNP Paribas continue to analyze how Fashion&Luxury brands perform online. This time we shift our focus to the Russian market after having tested the market in India, South Korea and China.READ POST >
Contactlab just published the fifth edition of the Digital Competitive Map, covering the Web, Ecommerce, Digital Marketing and Socials capabilities of 32 Fashion & Luxury brands.
The evaluation structure has been significantly revised, and now includes 146 parameters.READ POST >
LVMH announced on Tuesday that they will acquire 100% of Christian Dior SE through a public offer on CD shares it does not currently hold. In total the deal is valued around €12,5 bn. The acquisition is aimed at regrouping the entire Dior brand within LVMH, simplifying its management.READ POST >
On February 2017 Balenciaga completely renewed its website, being inspired by “excel worksheets”, and for this reason extremely minimalist and simple. A decision that stirs debate, as their intention of clarity sacrifices the attention to imagery and aesthetic which represented the fashion world so far.READ POST >